The Senior Category Manager will lead the Sourcing Strategy and Execution for all Marketing Agencies (Creative, Content, Brand, and Media) and Production and work collaboratively with the Digital and Client Experience Team from the Sourcing pipeline and planning stages through and including deal negotiation and execution. This role will report to the SVP of Sourcing for Digital and Client Experience, Truist Ventures, and Mergers and Acquisitions.
Following is a summary of the essential functions of this job. Other duties may be performed, both major and minor, which are not mentioned below. In addition, specific activities may change from time to time.
Develop the Multi-Year Sourcing and Category Strategy for creative, branding, content, media, and production sub-categories, including the future target state, applicable transition plan, and savings opportunities.
Socializing and Coordinating the Sourcing Strategy with the line of business partners and Executives
Establish Master Statements of Work with Agencies to support an agile yet structured contracting process utilizing Decideware for Scopes of Work.
Lead the implementation of the Decideware Scope of Work Tool to all applicable agencies.
Manage our Agency Compensation Benchmarking Process utilizing the Truist agency job role and creative asset set.
Move Content and Creative Agency Partners to Fixed Price Deliverable Based pricing where applicable, utilizing fixed fee benchmarks and data in Decideware.
Determine the role of external partners to conduct agency audits (financial, invoicing, media, etc.)
Lead the Strategy for Freelance workers for Truist’s In-house Creative Agency
Increasing diverse spending, as applicable.
Analyze pass-thru spend to ensure Agencies obtain the best pricing and terms on Truist’s behalf while identifying what should be sourced internally vs. through agency partners.
The requirements listed below are representative of the knowledge, skill, and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
A Bachelor’s degree is required
6 to 10 years of relevant experience in Marketing Procurement and Sourcing.
Knowledge of the market, suppliers, and cost drivers with Marketing Agencies and Production Houses.
Ability to learn content quickly and apply a strategic lens to category spend
Ability to engage and communicate with internal and external stakeholders
Track record of success in supplier consolidation and driving spend to preferred suppliers
Subject Matter Expertise in strategic sourcing methodology and techniques specific to Marketing Agencies (Creative, Content, Brand, and Media)
Proficient written and verbal communication skills
Proficient project management and time management skills
Experienced negotiation and influencing skills
Self-motivated, with executive presence and presentation skills
Understanding of the creative process, content and broadcast production.
An MBA, Masters in Supply Chain and industry certifications are preferred
Experience with the Decideware Scope of Work Tool and Agency Benchmarking Compensation Models.
Experience in Media Buying for Digital, OOH, Television, Radio, and Print
Experience with Marketing stakeholder management and the use of data and insights to influence decision makers and drive business decisions.